Is the demand for fresh content keeping you awake at night? Just when you’ve nailed the latest Tik Tok craze, your blog post gets bumped to page 2 on Google. Your Instagram Reel went viral but your Pinterest hasn’t had a repin in months. It’s exhausting, keeping up with algorithm changes and viral fads but we got you.

Thanks to our repurposing content services, we can take one piece of content and turn it into several others - saving you time, money and stress! In other words stop spreading yourself thin by producing content for all platforms and let us repurpose what you already have to scale your reach. We can help turn podcasts into blog posts, webinars into infographics, YouTube videos into Pinterest pins, Tik Toks into Instagram posts and SO much more.

Benefits of Repurposing Content

• Allows your content to be seen by new audiences
• What may not go viral on one platform, could prove huge on another
• Time is precious. Let us spend time on content creation so you don’t have to.
• Your audience may have missed it the first time. In the marketing world, it is believed buyers need to hear your message 7 times before making a purchase. Posting once on your Instagram isn’t going to reiterate your offering. Posting across all platforms will. 
• We all learn differently. While some are visual learners, others are auditory. Repurposing content allows your message to be seen, heard and understood in a variety of ways.

Repurposing Content Examples

Blog Posts

• Turn several blog articles into one round-up. For example as a food blogger you may have 10 breakfast recipes that could become a “10 best mother’s day brunch ideas.” Not only do round-ups get more eyes on your content but internal linking boosts your SEO.
• Instagram Posts Whether it’s a recipe into an Insta story, a quote into a feed post or a summary into a carousel, turning words into graphics can help expose your content to a whole new audience.
• LinkedIn Content Showcase your talent and attract new clients in the process by repurposing your latest blog post on LinkedIn.
• Ebook Could you combine several blog posts into an informative Ebook?
• Infographic Help convey your key points in an eye catching way, attracting more eyes on your content
• Newsletter do you utilise your email list enough? Your blog post (or parts of) could be repurposed as a newsletter.

Video

• Quotes into tweets or Instagram Posts - The key points from your video can be turned into Instagram posts or tweets which will entice your audience to watch in full.
• A webinar into an infographic. Your audience may not have the time or money to sign up for the full webinar, but an infographic covering the main points could pique their interest to sign up for the next one as well as help showcase your knowledge to a new audience.
• A podcast By stripping the audio from your video you have a valuable podcast ready to go!
• Reel/Tik Tok/FB Live Publishing one video on one platform won’t maximise exposure. Instead, we can help slice up and format your video for various platforms such as Instagram Reels, Tik Tok or Facebook.

Podcasts

• Images & Infographics - Turning your favourite podcast quotes into social media graphics will help drive listeners while infographics get your points across quickly and creatively
• Blog post. Some people are visual learners, others are not. A podcast transcribed into a blog post will not only add content to your site, but it can also help boost your rankings on Google, heightening exposure and authority. 
• Audiogram This is an excellent way to turn your audio into a visual content. Audiograms can be posted on Instagram, Youtube, Facebook and more!

The Possibilities are endless

• A Facebook Live into a blog post
• Pinterest Pins into Instagram stories
• Testimonials into Facebook posts
• Youtube Videos into Pinterest pins

Repurposing Content Services FAQ

What kind of content can be repurposed?

The best content that can be repurposed is evergreen content. This is usually the backbones of your blog or business that continually prove popular throughout the year. One-off articles about recent events will not work as they “run out of steam.”  

How does the process work?

Depending on the package you choose, you send us your content at the start of each month. We will repurpose the content into the agreed formats to ensure you have fresh content reaching your target audience to maximise exposure and traffic. 

For example, you send us 4 videos, we repurpose them into 4 blog posts that’s a brand new blog post heading out each week. We can then pull quotes or key points from the blog posts and turn these into creative graphics for your social media accounts. 

Do you only provide the content or do you publish it also?

Depending on your budget and business goals we can either provide the content only or for an additional fee we can schedule and publish the content also. 

Is content repurposing just transcribing?

No. When turning a video or podcast into a blog post, transcribing is only a small part of the process. Our repurposing service includes keyword research, SEO-focused formatting and extensive checks via Grammarly and Copyscape. We are also happy to include internal & external linking, imagery and social media graphics if required.